Discovering Aveda
Aveda. A brand I’ve always associated with wellness, organic, generally all round goodness, but not really one I knew much about. Until I met with the PR team I’d never tried the products and it was always kind of there but not at the centre of my attention when it came to beauty. Upon meeting said PR I was actually astounded (big word I know) that I’d never noticed the brand before. How could this be? My thinking and the brand values aline perfectly.