Building Relationships Between Brands and Bloggers
I’d like to think that most brands I work with I have managed to build an ongoing working relationship with. This post was actually requested by the lovely Nikita, so here are my tips on how to navigate your way to building relationships between brands and bloggers! Brands and Bloggers Need Each Other I think it’s so important to remember this throughout, that not only do you need them but they also need you. Brands and bloggers are both guilty of forgetting that it can be a mutually great thing when the collaboration is done right. Whilst I have had great working relationships with brands I’ve also had people tell me “there’s plenty of other bloggers that will do it” when I’m not happy with their terms, my answer? ask them then! Whilst brands can really help you to build your blogging portfolio and get your name out there, if it’s not a mutually beneficial collaboration and you’re not comfortable with what they’re asking, don’t do it. Your worth more and at the end of the day it’s your name on the blog so you have to be happy with everything you put out to the world. If you blog about something you’re giving it your seal of approval and readers value this the most, don’t take advantage of it! “You’ve got to crack a few eggs to make an omelette” Your not going to be making money from collaborations and working with big brands overnight. However, if there’s a brand you really want to get in with, why don’t you buy something and do a post on it anyway? Use all their hashtags, email them and let them know you did the post and ask for feedback and you never know where it could lead. Kirk my photographer used this quote to me when I was trying to justify a massive Misguided order in the 50% sale – you know the one that crashed their website? A brand I would love to work with, unfortunately the order wouldn’t go through and then the stuff was sold out damn you Misguided, but I’m definitely bearing this excuse/justification/great idea in mind for the next time I’m debating at the checkout. Go above and beyond expectations I think this is so important, if you’re just starting out and someone asks you to do something for them, wow them. Going above and beyond will make them sit up and watch what you’re doing, it also shows you’re creative, reliable and use your initiative . . all great things. A recent example I have of this is when I did a denim collaboration on instagram with Asos. They asked for one instagram photo, I posted several over a few weeks and did a blog post. If you have the time and the ideas, why would you not do it just because they haven’t paid or asked for it . . you have to work up to that by impressing them and showing how valuable you are. Don’t be afraid to reach out This is one that…
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